Bollywood’s Dual Crisis: Fabricated Hype Coexists with Anti-Pakistan Exploitation

Bollywood’s Dual Crisis: Fabricated Hype Coexists with Anti-Pakistan Exploitation

Many Bollywood films are produced with anti-Pakistan sentiment, often lacking proper stories. This production trend takes advantage of the atmosphere of hate created by the Narendra Modi regime against Indian Muslims and Pakistan.

By Rakesh Raman
New Delhi | December 10, 2025

Bollywood is currently navigating a severe credibility crisis driven by widespread manipulation and artificial buzz within the industry. This crisis unfolds against a backdrop where many filmmakers are also accused of exploiting political tensions for financial gain.

The Shadow of Fabricated Success

The industry’s credibility issues stem primarily from the widespread use of paid reviews and the manipulation of box office figures. It is widely recognized that approximately 70–80% of Bollywood film reviews are purchased, establishing this practice as an industry norm.

This cycle of artificial hype is evident in the substantial success of films such as the action drama Dhurandhar, directed by Aditya Dhar and starring Ranveer Singh, Akshaye Khanna, and R Madhavan. The film has reportedly taken the box office by storm, accumulating ₹134.52 crore in its first five days and securing the biggest opening for Ranveer Singh.

Reports suggested the movie crossed the ₹100 crore mark in its opening weekend. The film’s impressive box office growth included a Day 1 opening of Rs 28 crore, followed by a phenomenal 34% jump on Sunday to Rs 43 crore.

To generate this orchestrated buzz, Bollywood filmmakers frequently collaborate with media outlets to disseminate inflated box office revenues, exacerbating the overall lack of trust. PR firms offer extensive promotional packages, ranging in price from five million to 50 million rupees (approximately £48,000 to £480,000). These packages include essential components for manufacturing success, such as paid media coverage.

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They also encompass interviews with actors and directors that are often “tacitly sponsored,” meaning the financial sponsorship is deliberately concealed from the public. Furthermore, firms are hired to create artificially generated online trends and positive social media engagement, making a movie appear more popular than it is organically, while social media influencers and YouTube reviewers often negotiate separate fees.

Exploitation of Political Sentiment

While grappling with internal manipulation, the industry is also accused of exploiting the current political climate. Many Bollywood films are produced with anti-Pakistan sentiment, often lacking proper stories. This production trend takes advantage of the atmosphere of hate created by the Narendra Modi regime against Indian Muslims and Pakistan.

Movie makers exploit this anti-Muslim environment to deceptively earn money for their films. This strategy is aimed at India’s demographic reality, where nearly 80% of the 1.4 billion population are Hindus who are expected to hate Muslims, thereby guaranteeing a motivated audience for divisive content.

By Rakesh Raman, who is a national award-winning journalist and social activist. He is the founder of a humanitarian organization RMN Foundation which is working in diverse areas to help the disadvantaged and distressed people in the society.